Primo wanted to celebrate the brilliance of young kiwi minds - so Primo Flavour Labs was born.
This was an insight into Primo's innovation Lab. We took a look at the accidental successes, the on-purpose successes and the complete failures that happen when crafting NZ's favourite flavoured milk, and invited teenagers along for the ride.
This was an insight into Primo's innovation Lab. We took a look at the accidental successes, the on-purpose successes and the complete failures that happen when crafting NZ's favourite flavoured milk, and invited teenagers along for the ride.
