Bunnings partnered with the creators of Bluey to bring Hammerbarn to real life. The first campaign was such a success, that they went for round two. And Bunnings wanted to double down.
So, we suggested bringing even more of the humour from the Hammerbarn episode in to real life with some eye catching OOH... (iykyk)
So, we suggested bringing even more of the humour from the Hammerbarn episode in to real life with some eye catching OOH... (iykyk)
A creative team in TBA Aussie took over the campaign as it was mainly going live there. But the OOH idea stayed alive and this is what ended up going live after their refinements (along with a bunch of other really great executions).
