Puppo is a bespoke dog food brand which curates personalised meals for dogs. To introduce Puppo to New York city, we created personalised ads for all 100,729 registered dogs.
An algorithm took data from the NYC Dog licensing dataset, linked dogs to a health benefit and used a modular copy and art direction system to generate a unique ad for every dog.
Results:
68% increase in website users in the first week
28% directly from posters
144% increase in organic searches
Axis - Gold
Ad Stars - Bronze
Spikes Asia - Bronze
D&AD - Shortlisted
68% increase in website users in the first week
28% directly from posters
144% increase in organic searches
Axis - Gold
Ad Stars - Bronze
Spikes Asia - Bronze
D&AD - Shortlisted
